In a world where anyone can manipulate an image, our service is the best solution to prove your content is authentic.
Do you want to build a better relationshiop with your customers?
Due to the ease and excessive use of retouching done in today’s digitally driven society, customers can no longer rely on the authenticity of what they see on a website. Many companies strive to create a “perfect” image by excessively retouching the people showcasing their products or services, which in turn has made their images lose their authentic value.
However, imagine if your customers knew that your images represented people honestly. By advertising your content truthfully in an age where anything can be covered by digital alterations, your company will be able to stand out by having its images authenticated by us.
Truth and Transparency
Advertisers are increasingly using the words “not retouched”, “unretouched”, “unedited”, “natural”, “real beauty”, in order to connect with and capture their customers attention. The issue with using words like these is that advertisers are not clearly stating how “natural” an image of someone truly is.
Our research shows that what one person may consider as a retouching edit that is excessive (i.e. removing acne), may not necessarily be the case for another. Therefore, since everyone evaluates retouching edits differently, simply stating that a photo of someone is “unretouched” is misleading since it’s not clear to whose terms a photo is considered “unretouched”. To solve this issue, we created retouching regulations which clearly state what retouching limitations an image is confined to.
A Serious Health Concern
Proving your photos are a true a representation of people will let the world know that your brand is acting in a socially conscious manner concerning the issues surrounding body image and retouching. A tremendous amount of research links retouching to serious psychological issues among modern day society. Be the change the world needs.
Follow these simple steps to authenticate your images.
Send us the image you would like to authenticate. Be sure to also include the original raw file.
Once we’ve received your images we will ask for payment.
Your Trusting Pixels approved image can be admired and shared with the world. Be sure to share its gallery URL as proof of authentication.
Email us to get started today.