Research shows that
94% of women want to see unretouched ads.
WHAT WE DO
Our mission is to promote an honest representation of people in media.
We achieve this by disclosing what aspects of a persons body is authentic on every image we authenticate. Every authenticated image is paired with a regulation which allows viewers to identify what is authentic. By being transparent about the authenticity of their content, our clients demonstrate they are taking action against the serious issues surrounding body-image and retouching.
“We understand that images have to go through some processing, but that doesn’t mean advertisers should manipulate bodies to such extremes.”
-Alexander Jacquet
Founder Trusting Pixels Inc.
HOW IT WORKS
All the imagery we authenticate must abide by our retouching regulations. If our clients image abides with our regulations, we award the image with our authentication mark and disclose what aspects of persons body is authentic and not retouched. We host all images in our gallery which serves as a second form of verification that an image has passed our authentication process and discloses what retouching regulation each image abides with.
A brand needs to gain their customer's trust by advertising honestly. It starts by representing the people in their ads honestly.
Photographers, Models, Makeup Artists, Fitness Trainers....
Creatives around the world are showing us their support. We have received photos from different types of creatives, confirming that the very people creating content for brands want to see unretouched photos as well.
Most people assume that creatives rely on editing their photos to help sell their services, but that’s not always the case. Many creatives simply rely on their raw talent to showcase their work. With our authentication platform professionals can now validate the authenticity of their craft by proving that their photos are not retouched.
Testimonials
Danica
"Trusting Pixels is a great service for those who want to confirm that an image has not been manipulated."
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