94% of women want to see unretouched ads.
WHAT WE DO
Our mission is to promote an honest representation of people in media.
We achieve this by authenticating photos that have no retouch enhancements on people. By having us authenticate your content, it proves to your viewers that your content is not retouched and in line with our retouching regulations. Authenticating your photos adds layer of transparency and honesty to your content which solidifies the authenticity of your products and services.
“We understand that images have to go through some processing, but that doesn’t mean advertisers should manipulate bodies to such extremes.”
Founder Trusting Pixels Inc.
HOW IT WORKS
All the imagery we authenticate as "unretouched" must abide by our retouching regulations. If an image is in line with our regulations, we label it with our logo and upload it to our gallery. Our gallery hosts all our authenticated content and clearly identifies which retouching regulation each image abides by. To get your content authenticated visit our authenticate page to upload your image for authentication.
Anyone can benefit from our service.
A brand needs to gain their customer's trust by advertising honestly. It starts by representing the very people in their ads honestly.
"I believe that this is a great service for the world we live in. A world where the excuse that "perfect images sell so we need to adjust them" is misread as "we can totally transform what we do as artists and get a way with it". It is because of this mindset that people are starting to question us as artists. " Previous clients: Inglot, Vichy, Lee Cooper...
"Since people believe that basically all images are retouched and altered, no one will believe that something is real anymore. This is a big problem for brands that deliver great images for quality products. Brands need to make sure that their customers can trust them."Previous clients: Cosmopolitan, Marie-Claire, Dove, Nivea, Nike, Adidas...
"Trusting Pixels is a great service for those who want to confirm that an image has not been manipulated."