Research shows that
94% of women want to see unretouched ads.
WHAT WE DO
Our mission is to promote an honest representation of people in media.
We achieve this by authenticating images of people and openly disclose what retouching edits are made to a person’s body. Every authenticated image is paired with a regulation which allows viewers to identify what is retouched and what is not. By being transparent about what retouching edits are made to a person, our clients demonstrate they are taking action against the serious issues surrounding body-image and retouching.
“We understand that images have to go through some processing, but that doesn’t mean advertisers should manipulate bodies to such extremes.”
Founder Trusting Pixels Inc.
HOW IT WORKS
All the imagery we authenticate as must abide by our retouching regulations. If our clients image abides with our regulations, we award the image its authentication mark which lets people identify that it has passed our authentication process. In addition to this, we host all images in our gallery which serves as a second form of verification that an image has passed our authentication process. Our gallery hosts all of our clients’ authenticated content and clearly identifies which retouching regulation each image abides by.
A brand needs to gain their customer's trust by advertising honestly. It starts by representing the people in their ads honestly.
Photographers, Models, Makeup Artists, Fitness Trainers....
Creatives around the world are showing us their support. We have received photos from different types of creatives, confirming that the very people creating content for brands want to see unretouched photos as well.
Most people assume that creatives rely on editing their photos to help sell their services, but that’s not always the case. Many creatives simply rely on their raw talent to showcase their work. With our authentication platform professionals can now validate the authenticity of their craft by proving that their photos are not retouched.
"I believe that this is a great service for the world we live in. A world where the excuse that "perfect images sell so we need to adjust them" is misread as "we can totally transform what we do as artists and get a way with it.". It is because of this mindset that people are starting to question us as artists. " Previous clients: Inglot, Vichy, Lee Cooper...
"Since people believe that basically all images are retouched and altered, no one will believe that something is real anymore. This is a big problem for brands that deliver great images for quality products. Brands need to make sure that their customers can trust them."Previous clients: Cosmopolitan, Marie-Claire, Dove, Nivea, Nike, Adidas...
"Trusting Pixels is a great service for those who want to confirm that an image has not been manipulated."