What We Do
Influencer marketing works because it feels authentic—but not all influencers value authenticity equally. Some rely heavily on retouching, creating content that is less genuine for audiences.
Our retouch detection software helps brands identify influencers who consistently publish real, unretouched content—the kind that connects, builds trust, and performs better. By analyzing influencer profiles for retouching edits, our software gives brands and advertisers a clear advantage: the ability to partner with creators who are genuinely aligned with authenticity.
A New Metric
Brands invest countless hours vetting influencers by analyzing follower counts, engagement, and other standard metrics, but none have access to a metric to determine the visual authenticity of an influencers content.
Our custom-built machine learning models provide a metric that measures how much of an influencer’s content is retouched. This helps brands partner with creators whose real, unedited content resonate strongly with audiences—boosting engagement, trust, and campaign performance. Built from ethically sourced data, our technology uniquely equips you to identify influencers whose content genuinely resonates with consumers.
