About - Trusting Pixels

Photography is unfortunately no longer about capturing a person in the present. With the ease and mass amounts of retouching done everywhere, the true spirit of photography has been completely washed away and in return created a media driven society that promotes a false representation of people. With our service we hope to bring more clarity by authenticating unretouched content that represents people honestly.

A platform for honest advertising.

Our mission is to bring an honest representation of people to mainstream media by authenticating content that is in line with our retouching regulations. In 2017, we launched our proprietary service (patent pending) that allows our clients to label and host content on our gallery as verification that their content is not retouched.

The Founder

Trusting Pixels Inc. was founded by Alexander Jacquet. Alexander spent a decade working in the visual effects industry as a digital compositor where he created block buster pictures for "Jurassic World", "Godzilla", "300: Rise of an Empire", "Cloud Atlas", "GI Joe: Retaliation", "Game of Thrones", and commercial content for Adidas, Revlon, and Shinola.

With the ever increasing use of technology and the pervasive presence of tools used to retouch in mainstream media and on anyone’s cellphone, Alexander has realized that there is an ongoing difficulty to validate content as retouched or not. This issue particularly affects the false representation of people in both mainstream media and social media, which of course, greatly impacts children and youth who are vulnerable to the content they consume without realizing what is false and what is not.

It is Alexander's reflection on the negative impact retouching has on the younger generations that drove him to find a solution to this social issue.

Alexander hopes that as Trusting Pixels grows people will regain their admiration for the human body and its various representations as opposed to letting technology redefine what it means to "look beautiful".

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