We couldn’t be any happier reflecting on this past year as we achieved our mission of authenticating unretouched photos to help promote an honest representation of people.
This year marks the reveal of our new authentication mark. As a guarantee to our customers and viewers, we offer our authentication mark on all authenticated content as proof that a photo abides by our retouching regulations. Each authentication mark is also accompanied by a number representing the regulation the image abides by (reference image below for authentication mark and regulation number).
After months of research and development, we released our website in June of 2017, which introduced our fully functional platform. People can have their photos authenticated by simply uploading them on our website.
We don’t want people to just rely on our authentication mark to identify if an image has been authenticated by us. So, we took our validation process to next level by hosting all the images we authenticate in our fully functional online gallery. What this means is that if someone sees an image somewhere on the internet that was authenticated by us but wants to make sure the authentication mark was not forged, they can search for the image in our gallery. Images can be searched by a person’s name, Instagram handle, brand name, product name, or any other relevant information.
Now that our platform is flawlessly running, we are ready to bring on the big clients. Our goal for 2018 is to work with brands in the fashion, makeup, and health and wellness industries to help advertise their content honestly.
Though our goal is to help promote an honest representation of people, all these industries can benefit from our service in other ways. For example:
We hope you can join us on our journey in 2018 by not only using our service but by following us on our social media pages and subscribing to our blog.